At first sight mobile communication of the third generation may seem very attractive and advantageous for everybody:
1. on the one hand users will get high quality services such as excellent
2. new revolutionary services like video calls or VoIP calls over the internet
3. sound quality
4. fast mobile internet connection
5. thus can count on getting super-profits within a short period of time
6. on the other hand the mobile operators will get access to the newest market of such services with a high level of demand
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Being one of the world's biggest expectations in the sphere of Internet Technologies, broadband mobile data transmission represents a complex variety of various standards, protocols and technologies with some of them being opposed to the other as competitors.
One of the leading technologies, UMTS (Universal Mobile Telecommunications System) together with its subtypes like W-CDMA, HSPDA and many others has proven to be one of the most successful ones and was adopted by many European countries. Today there are more than 100 mobile operators in the world offering their clients the new service, and by 2010 it is expected that more than 39 percent of all mobile subscribers around the globe will be able to use the 3G services.
Another competing standard similar to UMTS is called CDMA2000 which is a logical development of the existing CDMA networks.
Among the most popular features of the new 3G technologies are excellent sound quality, fast speeds of data transfer which can be used for many purposes like online browsing with the help of a mobile device (a phone, a smartphone or a PDA), or a computer connected to the network via a 3G modem; video conferencing or video calls enabling users to see the persons they are calling in real time; IP telephony which is becoming increasingly popular due to it's simplicity and low cost; as well as many other features some of which have not been invented yet.
Among other advantages of the 3G mobile networks are: improved business possibilities, better security, online shopping and mobile dating capabilities and many others.
The negative impact of radiation from 3G mobile phones and the carrier's base station has not been proven yet, although there is already certain evidence that constant contact with a mobile phone can lead to greater probability of getting cancer, blood pressure, cardiovascular problems, fertility problems etc.
Being a comparatively new technology, 3G is being widely introduced not only in such developed countries like Japan or the USA, but also in the developing countries. Services such new networks provide are becoming greatly demanded by the public and that's why competition between the companies that offer such services is growing.
The level of awareness of people about the new technology and the advantages it brings is still considerably lower than it has been expected, so that's why one of the major tasks for mobile carriers must be the improvement of their marketing efforts including price cuts and better advertizing campaigns.