At first sight mobile communication of the third generation may seem very attractive and advantageous for everybody:
1. on the one hand users will get high quality services such as excellent
2. new revolutionary services like video calls or VoIP calls over the internet
3. sound quality
4. fast mobile internet connection
5. thus can count on getting super-profits within a short period of time
6. on the other hand the mobile operators will get access to the newest market of such services with a high level of demand
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According to a survey carried out in some European countries in the beginning of the 21st century one of the biggest problems for companies planning to introduce third generation mobile communication networks was the fact that most of them failed to successfully inform their subscribers about the new possibilities that such networks could give them. More than 50% of those who were questioned simply didn't want the new technology to be developed because most of them considered voice services to the major or the only reason they used mobile phones. They also stated that the image of the companies whose services they used could be easily damaged by the poor quality of the new systems in the first stage of their introduction. So that's why one of the major tasks for a company planning or trying to introduce the new technology is not only acquisition of expensive licenses giving them the right to use the frequency band, as well as expensive new equipment, but also informing potential clients in the most understandable way about all the advantages of the third generation networks in relation to the second generation ones. And today there are a lot of such advantages, one of the most important one is the increase of the bit rate (up to 10 megabit per second). Besides the improved packet data transmission, users will get better voice transmission quality. The increased quality of data transmission, coupled with the development of mobile technologies (new models of mobile phones supporting the newest standards of mobile communication are introduced almost every month by the increasing number of competitive companies) brings us to the new amazing feature called video calls, or video conferences that enable you to see the person you are calling in real time.
According to the research mentioned above a lot of people in Europe do not readily welcome the introduction of the third generation networks simply because they don't need anything else but the possibility to use mobile telephony to call their families, friends and colleagues. The number of such conservatives is expected to be greatly decreased in two ways: the first is giving end users understandable information about the standard and the services it provides to arouse their interest in it; the second one is the development of the information society in general, as today more and more people get in the state of dependence on the Internet (working or studying remotely). In other words, operators just have to wait, because the more Internet-dependent people there will be, the more profitable 3G companies will get, as their main advantage over other mobile operators is evident – they can provide high quality, high-speed broadband internet connection for a reasonable price anywhere where there is coverage.
Although there are some problems concerning the users' attitude towards new third generation networks, as experience of England, Germany, Japan and other countries has shown, 3G services are being increasingly demanded by the customers and thus, will surely live up to the expectations of the investors. Besides, successful examples of Japan and Germany inspirit developers to invest in the development of similar systems in other countries, which is surely a positive sign.